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#PR Tech Tester Chart of Responsibilities

Social Media and Public Relations: Eight New Practices for the PR Professional, will be available on May 4th!  As a part of the book’s launch, I thought it would a good idea to share some of the...

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PR Practice #4: COMMS Organizer Chart of Responsibilities

It’s official … Social Media and Public Relations: Eight New Practices for the PR Professional is here!  My book is available (a littler earlier than I expected) in a print (paperback version) and all...

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Social Media and Public Relations Book Launch

Finally, it’s here … my book, Social Media and Public Relations: Eight New Practices for the PR Professional, is available in all digital formats and paperback copies too.  The book crystallizes eight...

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PR Practice #5: Pre-Crisis Doctor Chart of Responsibilities

One of my favorite new practices, which is outlined in my book, Social Media and Public Relations: Eight New Practices for the PR Professional, is PR Practice #5: The Pre-Crisis Doctor. To continue...

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#PRStudChat Graduation Celebration on May 16th

It’s a graduation celebration and you’re invited!  On May 16, 2012 at 8:30 p.m. EST, #PRStudChat will be honor the graduating class of 2012, and be recapping a terrific year with our students,...

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Evaluating Employer Communication Competency Expectations: A Pilot Study

Samoilenko, S.A., Ballard-Reisch, D., & Akhatova, B. (2011). Evaluating Employer Communication Competency Expectations in Kazakhstan. Research Study presented November 18 at the 97th Annual...

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PR Practice #6: The Relationship Analyzer Chart of Responsibilities

I’m reading an advance copy of the book, “Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World” by Fraser Seitel and John Doorley. Early in the book, the authors state,...

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Why You Need to Protect Your Clients With a Social Media #Crisis Plan

A Guest Post By:  Melissa Agnes With the continuous rise in social media activity, and more and more brands learning the advantages of building real connections with their clients and prospects online,...

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#PRStudChat Packs Up & Goes to Summer Camp Beginning in June 2012

Our seniors have graduated and #PRStudChat is getting ready to go to summer camp for the months of June, July and August 2012.  We’re trying something new this summer, with a special contest for our...

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To My #PR Tech Tester Friends: Help with the Social Web is Here!

If you’ve been following my blog posts for the last couple of months, they’ve been focused on several new practices in PR, as a result social media communications.  In my book, Social Media and Public...

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PR Practice #8: The Master of the Metrics Chart of Responsibilities

Today’s blog post is the last in the “edited” or “cut” chart series.  In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #8, the Master of the...

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By: Deirdre

Hi Amanda, I couldn’t agree more. And, I really think what you said about manageable goals is so important!! Thanks for sharing your thoughts

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By: Emma Springer

Most employees embrace social media; however, most employers think that social media is a time waster.

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By: Deirdre

Hi Emma, that’s a really good point. It’s especially tough when articles come out that say Twitter, Facebook and other social networks lead to a loss of productivity during the work day. However, when...

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By: whizpr (Whizpr)

PR 2.0 tips voor juristen en accountants: http://tinyurl.com/lryh5o

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By: Deborah Smith

Interesting, and I wonder what they mean by “older” Do they really know what age group is using Twitter and Facebook? So many “out of the know” think these platforms are for the teenagers, and that...

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By: Deirdre

Hi Deborah, thanks for commenting. I got the feeling that “older” meant at the late stages of their careers. But, I do want to point out that all demographics are social networking, especially on...

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By: Allan Schoenberg

These are all great examples of how to start. Speaking from experience, I would also suggest you get an ally. For me it was InfoSec. Once I had their approval that it was safe I could be trusted to...

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By: Deirdre

Allan, thanks for your excellent insight! I agree that you shouldn’t do social media just to do it. That’s why so many companies are out there on Twitter, Facebook and LinkedIn with a plan or a policy....

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