#PR Tech Tester Chart of Responsibilities
Social Media and Public Relations: Eight New Practices for the PR Professional, will be available on May 4th! As a part of the book’s launch, I thought it would a good idea to share some of the...
View ArticlePR Practice #4: COMMS Organizer Chart of Responsibilities
It’s official … Social Media and Public Relations: Eight New Practices for the PR Professional is here! My book is available (a littler earlier than I expected) in a print (paperback version) and all...
View ArticleSocial Media and Public Relations Book Launch
Finally, it’s here … my book, Social Media and Public Relations: Eight New Practices for the PR Professional, is available in all digital formats and paperback copies too. The book crystallizes eight...
View ArticlePR Practice #5: Pre-Crisis Doctor Chart of Responsibilities
One of my favorite new practices, which is outlined in my book, Social Media and Public Relations: Eight New Practices for the PR Professional, is PR Practice #5: The Pre-Crisis Doctor. To continue...
View Article#PRStudChat Graduation Celebration on May 16th
It’s a graduation celebration and you’re invited! On May 16, 2012 at 8:30 p.m. EST, #PRStudChat will be honor the graduating class of 2012, and be recapping a terrific year with our students,...
View ArticleEvaluating Employer Communication Competency Expectations: A Pilot Study
Samoilenko, S.A., Ballard-Reisch, D., & Akhatova, B. (2011). Evaluating Employer Communication Competency Expectations in Kazakhstan. Research Study presented November 18 at the 97th Annual...
View ArticlePR Practice #6: The Relationship Analyzer Chart of Responsibilities
I’m reading an advance copy of the book, “Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World” by Fraser Seitel and John Doorley. Early in the book, the authors state,...
View ArticleWhy You Need to Protect Your Clients With a Social Media #Crisis Plan
A Guest Post By: Melissa Agnes With the continuous rise in social media activity, and more and more brands learning the advantages of building real connections with their clients and prospects online,...
View Article#PRStudChat Packs Up & Goes to Summer Camp Beginning in June 2012
Our seniors have graduated and #PRStudChat is getting ready to go to summer camp for the months of June, July and August 2012. We’re trying something new this summer, with a special contest for our...
View ArticleTo My #PR Tech Tester Friends: Help with the Social Web is Here!
If you’ve been following my blog posts for the last couple of months, they’ve been focused on several new practices in PR, as a result social media communications. In my book, Social Media and Public...
View ArticlePR Practice #8: The Master of the Metrics Chart of Responsibilities
Today’s blog post is the last in the “edited” or “cut” chart series. In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #8, the Master of the...
View ArticleBy: Deirdre
Hi Amanda, I couldn’t agree more. And, I really think what you said about manageable goals is so important!! Thanks for sharing your thoughts
View ArticleBy: Emma Springer
Most employees embrace social media; however, most employers think that social media is a time waster.
View ArticleBy: Deirdre
Hi Emma, that’s a really good point. It’s especially tough when articles come out that say Twitter, Facebook and other social networks lead to a loss of productivity during the work day. However, when...
View ArticleBy: whizpr (Whizpr)
PR 2.0 tips voor juristen en accountants: http://tinyurl.com/lryh5o
View ArticleBy: Deborah Smith
Interesting, and I wonder what they mean by “older” Do they really know what age group is using Twitter and Facebook? So many “out of the know” think these platforms are for the teenagers, and that...
View ArticleBy: Deirdre
Hi Deborah, thanks for commenting. I got the feeling that “older” meant at the late stages of their careers. But, I do want to point out that all demographics are social networking, especially on...
View ArticleBy: Allan Schoenberg
These are all great examples of how to start. Speaking from experience, I would also suggest you get an ally. For me it was InfoSec. Once I had their approval that it was safe I could be trusted to...
View ArticleBy: Deirdre
Allan, thanks for your excellent insight! I agree that you shouldn’t do social media just to do it. That’s why so many companies are out there on Twitter, Facebook and LinkedIn with a plan or a policy....
View Article